MESSAGE FROM ISABELLA LOH, DIRECTOR & GROUP CEO, WILDLIFE RESERVES SINGAPORE

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The decision to cancel the Halloween Horrors event at the Night Safari planned for October this year, while a difficult call to make, was made with the best interests of the park and its many visitors in mind. I recognize that the decision has drawn a passionate response. We are looking for ways to redirect that passion into activities that are more in keeping with the stated objectives of the park.

The mission of Wildlife Reserves Singapore is to inspire an appreciation of nature through exciting and meaningful wildlife experiences. Our focus is on education, conservation, family recreation and bonding within the context of a wildlife reserve experience.

On reviewing the Halloween Horrors event, it was not clear that it met these objectives. Over the past few years, the event has not contributed to a noticeable increase in visitors in the month in which it occurred. By contrast, family themed events such as the National Day celebration and Hari Raya have resulted in a significant increase in visitors to the park on peak days.

From the perspectives both of the aims of the park and the commercial realities of running a world class wildlife attraction, the prudent course of action was to cancel the event and redirect those resources to other celebrations of more local relevance. The decision was made in the very best interests of the park and its visitors and reports that imply otherwise are misleading.

WRS will honour all contractual obligations to suppliers of goods and services in connection with this event and will fully reimburse each of the 169 patrons who have purchased the 800 tickets sold.

I appreciate the efforts that have gone into preparing for the event and especially the passion and commitment displayed by the students at Singapore Polytechnic who have been involved in this project. We are exploring ways in which that passion can be directed toward activities that will provide Singaporeans and overseas visitors to the park with an experience more in keeping with the objectives of the Night Safari and more inclusive of people who seek a family evening exploring the park’s many wildlife attractions.

Isabella Loh
Director & Group CEO
Wildlife Reserves Singapore

RIDE ON THE CAROUSEL OF FEAR AT NIGHT SAFARI’S HALLOWEEN HORRORS 2011

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Singapore, 28 July 2011Halloween Horrors, the premier annual event at the Night Safari, returns this year with more macabre and hair-raising fun as the world’s first nocturnal animal park transforms into a circus of horrors. Themed as the “Carnival of Fear”, visitors will be immersed in maudlin scenes featuring freakish characters from both Western and Eastern genres. From creepy clowns and circus zombies to tormented nightclub performers and ghostly street hawkers, this year’s event will certainly not be for the faint-hearted.

Highlights include:

Train of Terror
Visitors will get thrills and chills as they embark on a journey through the site of a circus train wreck on the popular Train of Terror at the Night Safari. Watch out for escaped “animals” and dead circus performers such as Xavier the Illusionist and Booseye the Knife Thrower, as they come back to life in the dark of night. A note of caution: the clowns love to hunt in a pack.

Dr. Freako’s Midnight Trail
Visitors can take a walk through Dr. Freako’s Midnight Trail along the Forest Giant Trail. A mad scientist who conducted brutal and unorthodox animal-human experiments, Dr. Freako and his creations will be showcased in all their gory glory here. These “failed” experiments still linger around the lab, so visitors should enter at their own risk! Be warned – they have a distaste for humans and feed on blood-curdling screams.

Graveyard Haunts
The extinction graveyard near the “Creatures of the Night” show will be home to countless animal victims of modern mass extinction. Amidst the eerie howls of deceased animal spirits, guests will be taught a hard lesson on how humans have played a part in destroying these species.

Shanghai Fright Club
This year’s Halloween Horrors signature ‘house of horrors’ is a haunted Shanghai night club set in the 1940s and 50s. Street hawkers and performers of the Shanghai Tang will rule the roost with an eastern twist. Visitors should take heed of the roaming spirits who will lure them into their lair with glitz and glamour, and be prepared to scream their lungs out as they unveil the club’s darkest secrets.

Dress to Scare!
Come dressed in your most terrifying outfit on Halloween Horror nights. Get spotted by us and you stand a chance to win a $50 Wildlife Reserves Singapore voucher. A winner will be spotted on each of the 11 nights. All winners will enter a final round of judging where the grand winner will win attractive prizes.

Advisory Information
Due to the intense scare factor of this year’s theme, it is not suitable for toddlers and children. Parental guidance and discretion are strongly advised. More information will be available on www.halloweenhorrors.com.sg from August 2011.

Details
Date: 30 Sept, 1, 7, 8, 14, 15, 21, 22, 28, 29, 30 October 2011 (11 nights)
Venue: Night Safari, 80 Mandai Lake Road, Singapore 729826
Price: Please refer to the table below.

One-Way Ticket To Horror
Pricing Tiers
Off peak: 30 Sep, 1, 7, & 8 Oct
Adult: $40.00
Child: $30.00

Peak: 14, 15, 21, 22 Oct
Adult: $48.00
Child: $38.00

Halloween Horrors Weekend: 28, 29 & 30 Oct
Adult: $56.00
Child: $46.00

Discounts for online purchase
‐ 10% off for purchases completed in Aug – Sept 2011
‐ 5% off for purchases completed in Oct 2011
‐ OCBC cardmembers enjoy 10% off for purchases from Aug – Oct 2011. OCBC 10% discount is also valid for on-site purchases at the Night Safari from Sept to Oct

(The prices above include admission to Night Safari, one entry to the Shanghai Fright Club and one round on the Train of Terror per ticket holder)

Spooky Halloween Set Dinner
Date: 30 Sept, 1, 7, 8, 14, 15, 21, 22, 28, 29
Venue: Ulu Ulu Safari Restaurant
Price: $49.00 ++
Timing: 6.30pm (Maximum 40 guests)

Spooky Halloween Set Dinner

Menu:
Mocktail
Skunk

Soup
Eye-popping Soup: Tomato Soup with Cream Cheese and Black Olive

Main Course
Mausoleum: Grilled Chicken Patty, Mashed Potato and French Bean

Dessert
Flicker of the Night: Chocolate Cake with Strawberry Coulis
Deathly Chocs: Petite Fours
The Devil’s Brew: Coffee or Tea

Make your reservation at event.sales@wrs.com.sg or call 6360 8650.

NIGHT SAFARI’S HALLOWEEN HORRORS 2009 CREEPS OFF WITH ‘BEST INNOVATIVE MARKETING INITIATIVE’ PRIZE AT SINGAPORE EXPERIENCE AWARDS

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Singapore, 28 October 2010Night Safari, the world’s first wildlife park for nocturnal animals, has won the ‘Best Innovative Marketing Initiative’ for its Halloween Horrors 2009 campaign at this year’s Singapore Experience Awards. This is the first time Night Safari has been awarded this accolade at these Awards, which are hosted by the Singapore Tourism Board (STB).

Night Safari’s Halloween Horrors trumped competition from Shangri-La Hotel’s ‘Flash your age’ and Suntec Singapore International Convention & Exhibition Centre’s ’Suntec First’ initiatives.

The ‘Most Innovative Marketing Initiative’ award recognises campaigns that have demonstrated ingenuity, technical quality, considered planning and effective execution in creating an integrated brand marketing campaign specific to an event in Singapore.

Shortlisted entries were judged on the creativeness of the campaign, the ‘look and feel’ of collaterals and materials generated, and most importantly, the success of the campaign. Bonus points were awarded for companies who took into consideration factors such as corporate social responsibility, as well as the ability to enhance the positioning of Singapore as a choice destination.

To promote Halloween Horrors last year, Night Safari embarked on a 360-campaign, which tapped on various channels such as electronic direct mailers, Facebook, posters and in-park collaterals. They also used Foosti Mobile Marketing which is a location-based service, and created a micro-site to engage its customers. One interesting feature of this portal was an e-postcard function, which allowed people to send greetings to friends and share information about the event.

“We were up against some tough competition and we are honoured that Night Safari has won this prestigious award. Halloween Horrors is a premier annual event for Night Safari, so it is important for us to develop a strong marketing campaign around it. Last year, we had a cohesive and integrated campaign that could be carried across various platforms including traditional print media, new media as well as videos. We had received very positive feedback on our marketing initiatives and look forward to developing more innovative campaigns in the future,” said Ms Isabel Cheng, WRS’ director of marketing, sales and communication.

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