NEC ASIA SUPPLIES NEW TICKETING AND ADMISSION SYSTEM TO PROVIDE A MORE CONVENIENT AND SIMPLIFIED ALL-IN-ONE ACCESS TO ALL WRS PARKS
SINGAPORE, 27 October 2009 – NEC Asia, a wholly owned subsidiary of NEC Corporation (HQ: Japan), has been appointed by Wildlife Reserves Singapore (WRS) as the technology solutions provider for the integrated ticketing and admission system at its four parks – Jurong Bird Park, Night Safari, Singapore Zoo and the upcoming River Safari that is due to open in 2011. Both parties inked a contract for this project at the Night Safari today.
The new system will fully integrate all the back‐end ticketing and admission control operations at the four parks, to provide an online, real‐time, and efficient system to effectively support ticketing and admission control operations. With a growing annual visitorship of more than four million guests, the new system will deliver faster ticketing and admission control, and allow for detailed demographic tracking. The new integrated system also allows WRS to create more opportunities for sales and marketing promotions across its parks.
Mr Kiyofumi Kusaka, CEO, NEC Asia, said, “Backed by a history of more than 100 years of continuous innovations, NEC Asia, in collaboration with Gateway Ticketing System, is pleased to lend its leading technologies and solutions to Wildlife Reserves Singapore, to create a more convenient and pleasant experience for the visitors to these parks. Gateway’s ticketing system is currently used in many leisure attractions worldwide and has proven to be able to manage high volumes of visitors and quickly, at any one time. We believe our new system will simplify the admission process, bringing about greater convenience for visitors going to Wildlife Reserves’ parks.”
Ms Fanny Lai, Group CEO of Wildlife Reserves Singapore, said, “Being one of Singapore’s top tourist attractions, Wildlife Reserves Singapore is constantly seeking ways to improve our parks and services. We are confident that once the new system is implemented, queuing time at the parks’ entrances will be significantly reduced, thus contributing to a more memorable experience for our guests. The system’s capability of demographic tracking, will also aid WRS parks in targeting our marketing initiatives to the relevant stakeholders.