Singapore, 16 December 2010Wildlife Reserves Singapore (WRS) is taking on a fun – and soft – approach in its latest effort to spread the message of wildlife conservation. The parent company of the Jurong Bird Park, Night Safari and Singapore Zoo, and the upcoming River Safari, has been appointed the exclusive distributor of YooHoo & Friends, a collection of soft plush toys that are cute, huggable and reflective of highly endangered animals in the wild.

Created by Aurora, one of the leading companies for high-end soft toy designs in the global gifts industry, these 8-inch plush creatures come in 33 different animal designs, which depict highly vulnerable species across the globe. These include the Iberian Lynx in Europe, Spectacled Bear in South America, Platypus in Oceania and Japanese Macaque in Asia. Currently, twelve designs have been put on sale at the Jurong Bird Park, Night Safari and Singapore Zoo. These include best-sellers like the Fennec Fox and Fairy Penguin. WRS plans to bring in the other 19 designs in the coming months. They are also retailing at major shopping centers, including Takashimaya, N’BC stationery, BHG, Isetan as well as the Singapore Science Centre and Mount Faber Cable Car Station.

These little wildlife ambassadors have been a big hit with both the young and old, since they were first introduced as plush toys four years ago. There is even a Korean animated series, YooHoo & Friends, which was created to teach children the importance of protecting and conserving the environment.

Said Ms Linda Tan, Assistant Director, Retail, Wildlife Reserves Singapore, “We hope to draw the consumers’ attention to these doe-eyed endangered species, to spark interest and eventually bring the message of conservation in a lovable and fun way to the masses. WRS will be partnering with local departmental stores, retailers and organizations to make these plush toys readily available to the public. We also have plans to go regional by approaching zoos and wildlife parks across Asia to develop new distribution channels and spread the message of wildlife conservation.”

“Children will be drawn to the cuddly features of the toys while teenagers will find the innocent expressions most endearing. Adults will find solace in these small critters as they make ideal stress relievers,” she added.

YooHoo & Friends will make ideal gifts this festive season, particularly for young children as they fulfill international safety standards and specifications, including those set out by the EU Directive for Toy Safety, i.e. Standard EN71, and the American Society for Testing and Materials (ASTM) Toy Safety.

Consumers and collectors can even look forward to a special Valentine’s Day edition that includes a 28-inch tall Bush Baby plush that will make its debut in January/February 2011. There will also be a limited edition Halloween collection in Q3 of 2011.