– Night Safari wins 11th honour for Best Visitor Attraction Experience category.
– Singapore Zoo’s ‘Wild Discoverer Tour’ joint winner for Best Travel Experience.
– ‘Pandamonium Hits Singapore’ wins Most Innovative Marketing Initiative.
Singapore, 21 October 2013 – Wildlife Reserves Singapore walked away with three accolades at the Singapore Experience Awards 2013: Night Safari, the world’s first wildlife park for nocturnal animals, was again recognised for providing the ‘Best Visitor Attraction Experience’, making this its 11th honour in this category; Singapore Zoo’s Wild Discoverer Tour was a joint winner for Best Travel Experience; Wildlife Reserves Singapore also won the Most Innovative Marketing Initiative with ‘Pandamonium Hits Singapore’.
Hosted and presented by the Singapore Tourism Board, the Singapore Experience Awards is Singapore tourism’s highest accolade; celebrating the luminaries who constantly innovate and create distinctive and compelling Singapore experiences.
World-famous Night Safari beat two other nominees; Singapore Zoo, which is also managed by parent company Wildlife Reserves Singapore, and Botanic Gardens to win the ‘Best Visitor Attraction Experience’ category.
Singapore Zoo’s Wild Discoverer Tour tied with ‘Changi WWIITM – A Changi Museum War Trail’ for the ‘Best Travel Experience’ award.
These two awards are among 11 that were given out in the ‘Experience’ category, which recognise organisations which package experiential elements to create a distinctive Singapore experience that encompasses product and service excellence, and is enjoyable and memorable to visitors. Finalists were also scored against factors such as the delivery of the experience, customer satisfaction and marketing initiatives undertaken to enhance overall guest experience. Another important criterion for the category was a mystery shopping experience at the shortlisted attraction by the judging panel.
In the awards category for marketing and media, ‘Pandamonium Hits Singapore’ won the Most Innovative Marketing Initiative, beating ‘A Classic GSS Affair @OC’ and ‘Singapore “Be A Star Kid” Children Enrichment Program’.
This award is one of four in the marketing and media category, which celebrates marketing and promotional efforts through creative campaigns and media that showcase the compelling sights and sounds of Singapore.
Results were unveiled at a gala presentation ceremony at the Marriot Hotel Singapore this evening. This year saw a total of 82 finalists vying for 27 awards. Finalists in each category were nominated by industry players and experts, with the final winner picked by a panel of judges.
Mr Lee Meng Tat, CEO of Wildlife Reserves Singapore, said: “There is much to celebrate this evening. We are elated and honoured to receive this trio of awards, which are testament to our hard work and commitment to achieving, maintaining, and even surpassing the best international standards for our wildlife parks.
Being the world’s first nocturnal zoo, Night Safari’s unique offering and stellar reputation has made her a firm favourite and iconic attraction for both foreign and local visitors. Through the years, the team has worked hard to maintain this world class establishment. Winning this year is especially sweet as we look forward to celebrating her 20th anniversary in May 2014.
And with Singapore Zoo celebrating her 40th anniversary this year, having our Wild Discoverer Tour jointly win the Best Travel Experience is definitely the icing on the cake!
We are equally thrilled that ‘Pandamonium Hits Singapore’ has been chosen Most Innovative Marketing Initiative. It’s just been a year since we welcomed giant pandas Kai Kai and Jia Jia to Singapore’s shores, and clearly Singaporeans have embraced them with open arms and continue to follow their every move.”
He added: “We will continue to set the bar higher for ourselves every year, to provide our guests with their most memorable experiences at Night Safari and Singapore Zoo, and our other attractions, Jurong Bird Park and River Safari.”