WORLD’S LARGEST BIRD PARADISE – JURONG BIRD PARK – TURNS 40

YEAR-LONG CELEBRATIONS KICK OFF WITH PARK DISCOUNTS, SOUVENIR GIVEAWAYS AND FACEBOOK CONTESTS

Singapore, 4 January 2011Jurong Bird Park, one of four wildlife attractions managed by Wildlife Reserves Singapore (WRS), with the others being Night Safari, Singapore Zoo and the upcoming River Safari, celebrates its 40th anniversary this year, by offering discounts off admission prices and gifts to selected visitors.

From now till the end of January, Singaporeans and Permanent Residents who turn 40 this year get 40% off admission ticket prices. From 3-9 January, those who celebrated their 40th birthday on 3 Jan 2011 will get free admission into the park, and the first 40 who come in also get an exclusive Bird Park 40th anniversary T-shirt and a cute plush toy.

Next month, celebrations continue with a Facebook contest to encourage couples to share their 40 years of romantic moments at the park. Couples will be asked to dust off their old photo albums and post pictures of them during their courtship days or weddings. Winners will walk away with free admission tickets and a limited edition Valentine’s Day YooHoo plush toy.

Other exciting activities planned for the year include a wildlife photography contest, as well as the launch of a play area for kids at the park and a brand new Birds of Prey show.

Opened on 3 January 1971, Jurong Bird Park is the first wildlife park to be established in Singapore and is today the largest bird park in the world. Situated on a 20.2-hectare hillside, the award-winning park is a haven for 4,600 birds representing 380 of the world‟s bird species. As the oldest wildlife park here, it is an excellent model of success, spearheading avian conservation and education infused with fun recreation for both young and old, locals and tourists.

Over the years, the Bird Park has made significant strides towards establishing itself as the region’s leading institution for the conservation of avian biodiversity. In the area of ex-situ conservation, it has a Breeding and Research Centre tasked to ensure the welfare, breeding and promulgation of birdlife, and has won several accolades for its breeding programmes.

For example, it was the first park in the world to successfully breed the black hornbill in captivity in 1995 and the twelve-wired Bird of Paradise for which the park received the Breeders‟ Award from the American Pheasant and Waterfowl Society in 2001. In 2006, the Bird Park received the Conservation & Research Award for the Oriental Pied Hornbill Conservation Project by IV International Symposium on Breeding Birds in Captivity (ISBBC). More recently in 2010, the park successfully bred and hatched the highly endangered red fronted macaw, hyacinth macaw and the near threatened great pied hornbill species in captivity. Committed to conservation, research and providing the best possible veterinary care to the birds in the park, the world class Avian Hospital was established in 2006. It is also Singapore‟s designated avian rescued centre for the treatment and rehabilitation of wild birds. The Bird Park frequently collaborates with relevant government agencies in re-introducing indigenous species back into the wild, such as the oriental pied hornbill in its most recent project.

In addition, the park is one of Singapore’s most popular tourist and family destinations. Key attractions such as the Bird Discovery Centre, African Waterfall Aviary, Lory Loft, Southeast Asian Birds Aviary, and the newly launched Penguin Coast as well as its daily shows attracted close to 900,000 visitors in 2009. The S$1.9 million Penguin Coast exhibit features six penguin species, one third of the world‟s total penguin species. It features the African Penguin, one of few species which live in the tropics, as well as five species of cold climate penguins in the indoor climate-controlled den of the exhibit. It was launched to spread greater awareness for the conservation of penguins by bringing visitors up close to these endearing birds.

”2011 represents a milestone for us at the Jurong Bird Park. It is a time for us to look back on our achievements and look ahead to new horizons. We have come a long way since our humble beginnings in the 1970s. Today, the Bird Park is a shining example of the successful integration of conservation, education and recreation. This is possible only with the passion and dedication shown by our staff towards the WRS mission of preserving birdlife biodiversity and spreading the message of conservation„, said Ms Fanny Lai, Group CEO, Wildlife Reserves Singapore.

“We hope Singaporeans will continue to have fond memories of their wonderful times spent at the Bird Park by participating in our 40th anniversary festivities throughout the year. Now would be a good time to pay yet another visit to the park and take a walk down memory lane by re-living those cherished moments,” she added.

For more information and the latest updates on the Jurong Bird Park‟s 40th anniversary celebrations, please visit www.birdpark.com.sg, or logon to the Wildlife Reserves Singapore’s Facebook page.

Front entrance of Jurong Bird Park (1985)
Jurong Falls Aviary, Jurong Bird Park (1971 -1980)
Visitors queuing up at front admission to purchase tickets (1971 – 1980)
Old tram system, Jurong Bird Park (1971 -1980)

MEET YOO HOO & FRIENDS – UNIQUE, CUDDLY, AND HIGHLY ENDANGERED!

Singapore, 16 December 2010Wildlife Reserves Singapore (WRS) is taking on a fun – and soft – approach in its latest effort to spread the message of wildlife conservation. The parent company of the Jurong Bird Park, Night Safari and Singapore Zoo, and the upcoming River Safari, has been appointed the exclusive distributor of YooHoo & Friends, a collection of soft plush toys that are cute, huggable and reflective of highly endangered animals in the wild.

Created by Aurora, one of the leading companies for high-end soft toy designs in the global gifts industry, these 8-inch plush creatures come in 33 different animal designs, which depict highly vulnerable species across the globe. These include the Iberian Lynx in Europe, Spectacled Bear in South America, Platypus in Oceania and Japanese Macaque in Asia. Currently, twelve designs have been put on sale at the Jurong Bird Park, Night Safari and Singapore Zoo. These include best-sellers like the Fennec Fox and Fairy Penguin. WRS plans to bring in the other 19 designs in the coming months. They are also retailing at major shopping centers, including Takashimaya, N’BC stationery, BHG, Isetan as well as the Singapore Science Centre and Mount Faber Cable Car Station.

These little wildlife ambassadors have been a big hit with both the young and old, since they were first introduced as plush toys four years ago. There is even a Korean animated series, YooHoo & Friends, which was created to teach children the importance of protecting and conserving the environment.

Said Ms Linda Tan, Assistant Director, Retail, Wildlife Reserves Singapore, “We hope to draw the consumers’ attention to these doe-eyed endangered species, to spark interest and eventually bring the message of conservation in a lovable and fun way to the masses. WRS will be partnering with local departmental stores, retailers and organizations to make these plush toys readily available to the public. We also have plans to go regional by approaching zoos and wildlife parks across Asia to develop new distribution channels and spread the message of wildlife conservation.”

“Children will be drawn to the cuddly features of the toys while teenagers will find the innocent expressions most endearing. Adults will find solace in these small critters as they make ideal stress relievers,” she added.

YooHoo & Friends will make ideal gifts this festive season, particularly for young children as they fulfill international safety standards and specifications, including those set out by the EU Directive for Toy Safety, i.e. Standard EN71, and the American Society for Testing and Materials (ASTM) Toy Safety.

Consumers and collectors can even look forward to a special Valentine’s Day edition that includes a 28-inch tall Bush Baby plush that will make its debut in January/February 2011. There will also be a limited edition Halloween collection in Q3 of 2011.