India, 02 August 2010 – Business meetings have witnessed a paradigm shift with wildlife-themed tourism making inroads in Wildlife Reserves Singapore (WRS) parks, which has innovated the concept of promoting business in alternative wildlife settings. Across the three parks managed by WRS, namely Jurong Bird Park, Night Safari and Singapore Zoo, and the upcoming fourth attraction, River Safari, the MICE industry is able to take advantage of the unique concept of proximity to wildlife as the main draw for an exclusive event venue.

This new form of business tourism is one of the fastest growing segments of the international tourism market. With an eye on the potential this segment brings, WRS has customised affordable plans for corporate companies like Tata AIG (India), AXA (China), Pepsico International, Exxonmobil Chemical International and 3M Asia Pacific, who choose to conduct conventions, business meetings or team building workshops in rustic settings combining leisure with business.

“Singapore is well-placed as a tourist destination, satisfying the most discerning of visitors with her food and shopping varieties, an easy-to-navigate public transport system and unsurpassed efficiency, all of which when combined also make her a preferred MICE venue for many overseas companies. WRS is strategically positioned to provide the finest destination for meetings, conventions and summits with distinctive animal appearances, which makes our unique wildlife environment a refreshing alternative to a typical urban setting. It is an experience of a lifetime,” said Ms Isabel Cheng, Director, Sales, Marketing & Communications, Wildlife Reserves Singapore.

Amongst the 25 indoor and outdoor MICE venues across three parks, Jurong Bird Park is a hillside haven unmatched in its tranquility and magical charms. Guests can dine at The Lodge on Flamingo Lake, a 3-storey glass restaurant amidst elegant pink flamingos, or even dine with penguins in A Black and White Affair, featuring 200 penguins of five species at their best parade, together with live commentary. The Bird Park’s Humboldt penguin star, Pinky, can also make an appearance for some special picture opportunities. This programme was awarded Silver at the Pinnacle Awards organised by the International Food and Events Association (IFEA).

Over at the world’s first Night Safari, guests can enjoy dining amidst rustic furnishings, soothing ethnic music and tribal dance performances at the Ulu Ulu Safari Restaurant. Separate dining areas like Ulu Court can be reserved for parties of 100. Another ever-popular package is the award-winning Gourmet Safari Express, where dinner is savoured on a specially decorated tram which goes around the lush secondary rainforest in Night Safari. Gourmet Safari Express bagged IFEA’s Gold Award in the Best New Event Category.

Early rising guests may indulge in the multiple award-winning delectable Jungle Breakfast with Wildlife at Singapore Zoo’s Ah Meng Restaurant, featuring special appearances by the orang utans. Guests who prefer the evening breeze can enjoy cocktails or dinners at Australian Outback, Pavilion by the Lake and Forest Lodge. For a dash of excitement, Lunch with Lions promises to enthrall, combining wildlife, thrills and gourmet food into one.

For more information about the MICE experiences in the parks, please contact or .