Singapore, 28 October 2010Night Safari, the world’s first night zoo, has been recognised for providing the ‘Best Visitor Attraction Experience’ at the Singapore Experience Awards 2010 yet again. Hosted and presented by Singapore Tourism Board, the Singapore Experience Awards honours organisations and individuals that have made outstanding contributions to enhance Singapore’s image as a premier tourist destination.

The world famous Night Safari beat two other nominees; Singapore Zoo, which is also managed by parent company Wildlife Reserves Singapore, and Singapore Botanic Gardens, to win the ‘Best Visitor Attraction Experience’ category.

Results were unveiled at a gala presentation ceremony at the Shangri-La Singapore earlier this evening, which was graced by Senior Minister of State for the Ministry of Trade and Industry and Ministry of Education, Mr S Iswaran. This year saw a total of 83 finalists shortlisted in 27 award categories. Finalists in each category were nominated by industry players and experts, with the final winner picked by a panel of judges.

The ‘Best Visitor Attraction Experience’ award recognises visitor attractions which provide their guests with memorable experiences through the delivery of services, facilities, exhibitions and environments. Shortlisted attractions were judged on their ability to attract local and foreign tourists and positively promote Singapore as a premier tourist destination. Finalists were also scored against factors such as highlights of the attraction, innovative initiatives undertaken to enhance clientele experience, overall guest experience, marketing strategies and other accolades awarded previously. Another important criterion for the category was a mystery shopping experience at the shortlisted attraction by the judging panel.

Ms Fanny Lai, Group CEO of Wildlife Reserves Singapore, said: “We are very happy and proud to receive this award for the ninth time. It is a clear endorsement of our hard work and commitment to achieving and maintaining the best international standards for our wildlife parks. We will continue to set the bar higher for ourselves every year, to provide our guests with their most memorable experiences at Night Safari and our other attractions, Singapore Zoo and Jurong Bird Park.”

Night Safari was also most recently awarded “Most Popular Asian Attraction” for the Wildlife Park category at the 2010 Asian Attraction Award presented by The International Association of Amusement Parks and Attractions.

In addition, Night Safari will be launching a new in-park attraction. Inspired by the Naracoorte Cave National Park in Australia, the Night Safari has constructed its very own Naracoorte Cave which will house mysterious cave creatures such as bats, snakes and scorpions. The new attraction will be officially launched in early 2011.