Singapore, 14 March 2011 – The legacy of Singapore Zoo’s most iconic resident, Ah Meng, continues to grow with the recent birth of her first great grandson earlier this year. Chomel, Ah Meng’s granddaughter, gave birth to the male orang utan on 31 Jan at about 4.20am. Wildlife Reserves Singapore (WRS) is inviting Singaporeans to pick his name via an online voting system on Facebook.

The Zoology team at the Singapore Zoo has shortlisted four names for the newborn and is asking members of the public to choose their favourite. The names are:

1. Ah Boy: A common term of endearment for many boys at home in Singapore
2. Bino: Meaning ‘Brave’ in Bahasa Indonesia
3. Terang: Meaning ‘Bright’ in Malay
4. Xing Xing: In Chinese, this means both ‘star’ and ‘ape

The contest on the WRS Facebook page is open to everyone who is a fan of the page. Voting will end 31 March 2011 and the name which earns the most number of ‘likes’ on Facebook will be the chosen name for the baby orang utan.

A lucky participant will be selected at random from the winning votes and will win a dining experience for five at Singapore Zoo’s Jungle Breakfast with Wildlife. The winner will also have the opportunity to take an exclusive photo with mother and baby.

The little orang utan made his public debut in February during Jungle Breakfast with Wildlife with mother Chomel, and will make regular appearances at this special wildlife breakfast programme. Singapore Zoo, operated by WRS which also runs other award-winning parks such as the Jurong Bird Park, Night Safari, and the upcoming river-themed attraction River Safari, is the only zoo in the world that offers this unique dine-with-wildlife experience, which allows visitors to get up close to animals like orang utans and snakes during a breakfast buffet.

In celebration of the baby orang utan’s appearance on Jungle Breakfast with Wildlife, one child dines for free with every two paying adults from now until 20 March 2011.

The newborn is the 36th orang utan and the fourth descendant of Ah Meng to be born at Singapore Zoo. Keepers say he is a very amiable and expressive baby, and always looks like he has a smile on his face.

A total of 26 of these charismatic apes live at the zoo and are displayed as a large social group in a spacious naturalistic enclosure. Singapore Zoo is the first zoo in the world to create free-ranging areas for these arboreal creatures to swing, climb and play. These exhibits comprise tall trees, thick branches, abundant foliage and vines which replicate the animals’ natural environment.

There are two species of orang utan – Bornean and Sumatran. The population of Bornean orang utan is estimated at 55,000 while there are only 7,500 Sumatran orang utan left in the wild, making this species critically endangered. Ah Meng was a female Sumatran orang utan that was smuggled illegally into Singapore and given a home at the Singapore Zoo in 1971. She lived to a ripe old age of 48 (or approximately 95 orang utan years) and was the first to host the Zoo’s Breakfast with Ah Meng programme.

To vote, please visit:

Chomel gently cradles her son, the first Sumatran orang utan to be born at Singapore Zoo in more than a decade. Photo courtesy of Bjorn Olesen
Chomel and her newborn


Singapore, 28 October 2010Night Safari, the world’s first wildlife park for nocturnal animals, has won the ‘Best Innovative Marketing Initiative’ for its Halloween Horrors 2009 campaign at this year’s Singapore Experience Awards. This is the first time Night Safari has been awarded this accolade at these Awards, which are hosted by the Singapore Tourism Board (STB).

Night Safari’s Halloween Horrors trumped competition from Shangri-La Hotel’s ‘Flash your age’ and Suntec Singapore International Convention & Exhibition Centre’s ’Suntec First’ initiatives.

The ‘Most Innovative Marketing Initiative’ award recognises campaigns that have demonstrated ingenuity, technical quality, considered planning and effective execution in creating an integrated brand marketing campaign specific to an event in Singapore.

Shortlisted entries were judged on the creativeness of the campaign, the ‘look and feel’ of collaterals and materials generated, and most importantly, the success of the campaign. Bonus points were awarded for companies who took into consideration factors such as corporate social responsibility, as well as the ability to enhance the positioning of Singapore as a choice destination.

To promote Halloween Horrors last year, Night Safari embarked on a 360-campaign, which tapped on various channels such as electronic direct mailers, Facebook, posters and in-park collaterals. They also used Foosti Mobile Marketing which is a location-based service, and created a micro-site to engage its customers. One interesting feature of this portal was an e-postcard function, which allowed people to send greetings to friends and share information about the event.

“We were up against some tough competition and we are honoured that Night Safari has won this prestigious award. Halloween Horrors is a premier annual event for Night Safari, so it is important for us to develop a strong marketing campaign around it. Last year, we had a cohesive and integrated campaign that could be carried across various platforms including traditional print media, new media as well as videos. We had received very positive feedback on our marketing initiatives and look forward to developing more innovative campaigns in the future,” said Ms Isabel Cheng, WRS’ director of marketing, sales and communication.